Anti-Counterfeiting Activities

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Counterfeit, smuggled and diverted products not only endanger brand revenue and consumer trust, but can also put consumer health and safety at risk. Counterfeiters aren’t artists. They’re business people. They go for the largest possible market. That means copying watches with the greatest perceived demand. More so, the makes and models copied must be expensive luxury items. Otherwise, the counterfeiters would be competing against the legitimate manufacturers for the same customer.

Counterfeiting may take a number of different forms:
  • Counterfeit Trademark.
  • Counterfeit Model.
  • Counterfeit patent.
  • Unlawful use of a geographical indication of origin.
  • Counterfeit hallmarks on precious metals.